Learn by example – making your niche ecommerce or daily deals store standout
As a gadget geek, I like to look at gadgets, think about them and whether they should fit into my little budget for gadgets. I also get dismayed though that since I live in the Philippines, I can’t get the best gadgets or geek stuff from the US.
I recently attended the Drupal Camp held last weekend at Microsoft 6750 Ayala. The topics were all about drupal. but I found it interesting that they would tackle e-commerce. I thought camps were all about programming, and I found also they had other topics more on the business side of things rather than just plain boring programming.
Anyway, back to our main topic – how to run a successful ecommerce setup.
This is a real world story though, and it’s kind of going to be unabashed and no-holds-barred facts and opinion. So if you have any comments suggestions or violent reactions, feel free to comment in the same way. I also believe I would make some misjudgements about websites, though i have been developing for the web for the past 5 years or so, I still find something new to learn every single day.
At first glance, there may be some price difference between buying from galleon or buying from someone on ayosdito or sulit. This is expected, since the items on galleon are sure to be delivered, and since it is a store, you don’t have to bother with checking the rating of a person on sulit or tipidpc. You just buy from them, pay them, get the gadget thing you need sent within 10-15 days, and done. No messy negotiations about the price, what you see is what you get.
In sulit or ayosdito, you’d have to text back and forth, how much was it, how’s the condition. Then you’d have to get the item either hand-delivered (meeting up) or having the person send via LBC.
So I think galleon is better in that sense.
Just a side note, I think they’d enjoy more success if they’d open it to sellers who want to sell their own unique gadgets. An army of many is b etter than an army of one.
Here’s how I think other people can set up their own ecommerce store and benefit from the long tail end of the market.
Find a niche.
Keep the wheel and don’t reinvent it
In essence, don’t oversimplify.. I like galleon but I really still have to type what I want into search? Say there is a market for droid nexus phones, there should be a highlight on that.
Contrast galleon with a bigger store, Lazada, and you’ll find the huge difference. Lazada, an amazon clone, is effective to search thorugh because they’ve categorized everything into special links at the top, which is actually a really deep menulink summarizing things into neat little categories. Though the interface may be really really just a clone of amazon, I think it’s an interface that just works.
For me, I think people should focus more on finding a niche and bank heavily on that,and keep sites clean but easy to fiddle around – i.e. the menus, the categorization of stuff.
I think the pinterest style is just a fad, it’s really hard to look for something you want, as a guy. If you’re marketing to women, then pinterest style is okay since women are into liking pretty things. Guys tend to look for the special item that they want, and don’t usually look around for other things to buy.